brochure printing
 | Brochures are the perfect marketing tool for just about any business. They can easily tell the story behind you brand, while also gaining credibility among key targets. This will not only help in all of your marketing efforts, but will also help in getting the full story about your brand. printing services Below are the five quick tips to ensure that you get the most from your brochure marketing. Color - Be sure that the color you include on your brochure is not only bright, but also in line with your current marketing campaign. This will help in bringing attention to your brochure, but also ensure that all of your marketing collateral is in unison. Paper - Consider the paper that you use. Make sure that the paper is not only a heavy, but glossy. Having an extra layer of gloss will help with durability as well as keep worthiness. Having a keep worthy brochure is paramount in providing a long lasting results and will help motivate the reader to keep it for the future. Call to Action - Make sure that the call to action is clear and concise. The call to action should set the tone for what you want the recipient to do. This will not only help in motivating them to interact with your brand, but will also help in bringing in future sales. Printer - Make sure that the printer you use to print your brochures is a good quality printer. The printer should be g7 certified, and have decent reviews online. Be sure that you do the proper legwork before investing. Design - Make sure that the design you use is good. The design can be created using a graphic designer. Many times, the graphic designer can be hired through the printing company. This will will help in terms of price and convenience as many times the graphic designer can easily interface with the pre-press guy. When you are done, make sure that you get feedback from everyone you know. Pass around the brochure, and see if they have any feedback. This will help in providing great support, and will also provide feedback for future marketing collateral. Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses. brochure printing |
